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TYSB x Campaigns
TYSB x NYC
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Winners Announced

TYSB x Origin
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  • Campaigns
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TYSB x Campaigns
TYSB x NYC
TYSB x Awards

Winners Announced

TYSB x Origin
TYSB x Artist
Global Collection
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TYSB x NYC

100

$1M

3M

Small Business Owners thanked

Thank You Prizes
awarded

People challenged to Thank Small Business

TYSB x NYC

100%

$1M

Small Business Owners thanked

Thank You Prizes awarded

3M

People challenged to Thank Small Business

Thank You, New York City Small Businesses

Meet The Winners

Rhonda James - E218 Events Management

JESEBEL GUMOGDA, Pure Confections - handcrafted cakes and treats for celebrations and events.

TUESDAY BROOKS, AJOY - the financial management firm for womxn-led businesses

TAMARA HORTON - Studio Samuel Foundation, an Internationally Licensed NGO dedicated to lifting girls and women from poverty.

MICHAEL BLOOMFIELD, Tekiegeek - The Superheroes of Cybersecurity

FAY SIMPSON, Lucid Body House - NYC's "Home for the Physical Actor". The Lucid Body is a hands on technique for the actor striving for authenticity.

See All Winners

NYC: A Small Business City

The best parts of New York City are in the small businesses in every community and on every corner. These small businesses and the owners who have created them bring character, charm, jobs, money, and experiences into every borough. They are the soul of the NYC economy and they deserve our thanks. TYSB x NYC is for them - a thank you to them for all they do for the city and a challenge to all New Yorkers to support them.

100 Businesses

TYSB x NYC is an initiative to celebrate and support the true blue small businesses of NYC. Owner operated, self-funded business owners who put their heart, soul, savings, credit lines, blood, sweat and tears into building a business that creates opportunities for their families, teams, communities and the economy. These businesses are your local coffee shop, favorite hair salon, your accountant, the indie designer down the street, the daycare your kids go to, your go-to bakery and more.

In 5 Boroughs

New York City small business owners who not only survived the first year of the pandemic but contributed in ways that had a meaningful impact on their communities and the economy.
Over 1000 Small Business Owners were nominated and 100 were chosen as Winners from all 5 Boroughs. TYSB x NYC is a representation of the true diversity that makes NYC so great - with businesses in all boroughs and from all backgrounds.

1 Million In Prizes

In true New York style, the prizes for the Winning small business owners are BIG. Each of the winning small businesses received: -A SLAP from Silver Lining -$250 Ad Credit from Spotify Advertising
-$500 Gift Card from Broadway.com
-.nyc domain from GoDaddy
-Promo Video created by ReInvention TV
-Cash Prize from the Ticket Sales of the TYSB x NYC Concert Series & Special Art Commission
-Profile in an EMag and Billboard Campaign
+ More!

Small Business, Big Impact

TYSB x NYC is a love letter to New York City. It is an ode to the people who put it all On The Line to build the communities that make NYC so special. It is an acknowledgement of how hard it is to be a small business owner in NYC at any time - but especially during the pandemic.

This first phase of TYSB x NYC reminded us that the resilience, determination, heart, soul and savviness of NYC's Small Business Owners cannot be deterred and New York City will always be ok - thanks to each of them in all 5 Boroughs.

Read More

Celebrating SMBs Across The United States

TYSB x NYC is a love letter to New York City. It is an ode to the people who put it all On The Line to build the communities that make NYC so special. It is an acknowledgement of how hard it is to be a small business owner in NYC at any time - but especially during the pandemic.

This first phase of TYSB x NYC reminded us that the resilience, determination, heart, soul and savviness of NYC's Small Business Owners cannot be deterred and New York City will always be ok - thanks to each of them in all 5 Boroughs.

Learn More

  • Demonstrates resilience despite the challenges that they face
  • Adapts and grows in order to continue to thrive
  • Makes an impact on their families, teams, communities and the economy
  • Campaign Highlights

    As part of this campaign, we held 10 Concerts, put up billboards featuring the Small Business Owners in the 5 Boroughs, launched the First On The Line book, and more!

    The New York City Small Business Owners were featured in billboards--one in each borough!

    In partnership with ARKAI’s SupportNYC initiative, we launched a 10-parr concert series featuring local artists to raise awareness around the impact of COVID on both small businesses and the entertainment industry.

    A Book titled On The Line featured the stories of NYC Small Business Owners and what they have put "on the line" for their business. What will YOU put on the line to support small business?

    Spotify Advertising Thanks Small Businesses

    “You’re truly an inspiration and I’m grateful every day that the core of my job is to connect with SMBs like you and help you find ways to grow your business. There are very few more rewarding professions out there—except, perhaps, running an SMB. From all of us at Spotify: thank you for everything you do!”

    Rochelle Sanchirico,  Global Director of Scaled Marketing and SMB Marketing at Spotify

    Spotify Advertising is committed to helping you reach your business goals. Learn how to create audio and video ads and reach millions, in just a few steps!

    Learn More

    TYSB x NYC In The News

    Nominations Open (March 18, 2021)

    Many small business owners in New York City have demonstrated the grit, creativity, resilience, and hustle that is truly "New York." Every day we see the cost of the pandemic, but we can also see the incredible innovation, generosity, and kindness that it has inspired.

    $1M Worth Of Prizes Are Given To 100 NYC Small Businesses Affected By COVID-19 Pandemic (May 19, 2021)

    TYSB x NYC will provide winning business owners with a Thank You Prize, each valued at over $10,000 USD, and encourage community members to show support with a multi-month media campaign highlighting the diversity and ingenuity of the many small businesses they know and love.

    TYSB X NYC's 100 Small Business Winners Announced(May 25th, 2021)

    One hundred Small Business Owners who represent the five boroughs of New York City and the diversity that makes NYC so special have been chosen as the winners of the TYSB x NYC Campaign. Silver Lining issued an open call for businesses who stayed in New York through the pandemic and found ways to innovate and contributed to their communities. The 100 businesses were selected from hundreds of submissions and went through a thorough vetting process.

    Spotify Advertising & Silver Lining Announce Multi-Faceted Partnership To Celebrate & Support Small Businesses Globally (Jan 11, 2022)

    The foundation of the partnership is a joint commitment to build initiatives that will genuinely and positively impact small business owners worldwide.

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