TYSB x NYC
100
$1M
3M
Small Business Owners thanked
Thank You Prizes
awarded
People challenged to Thank Small Business
TYSB x NYC
100%
$1M
Small Business Owners thanked
Thank You Prizes awarded
3M
People challenged to Thank Small Business
Thank You, New York City Small Businesses
Meet The Winners
Rhonda James - E218 Events Management
JESEBEL GUMOGDA, Pure Confections - handcrafted cakes and treats for celebrations and events.
TUESDAY BROOKS, AJOY - the financial management firm for womxn-led businesses
TAMARA HORTON - Studio Samuel Foundation, an Internationally Licensed NGO dedicated to lifting girls and women from poverty.
MICHAEL BLOOMFIELD, Tekiegeek - The Superheroes of Cybersecurity
FAY SIMPSON, Lucid Body House - NYC's "Home for the Physical Actor". The Lucid Body is a hands on technique for the actor striving for authenticity.
NYC: A Small Business City
The best parts of New York City are in the small businesses in every community and on every corner. These small businesses and the owners who have created them bring character, charm, jobs, money, and experiences into every borough. They are the soul of the NYC economy and they deserve our thanks. TYSB x NYC is for them - a thank you to them for all they do for the city and a challenge to all New Yorkers to support them.
100 Businesses
TYSB x NYC is an initiative to celebrate and support the true blue small businesses of NYC. Owner operated, self-funded business owners who put their heart, soul, savings, credit lines, blood, sweat and tears into building a business that creates opportunities for their families, teams, communities and the economy. These businesses are your local coffee shop, favorite hair salon, your accountant, the indie designer down the street, the daycare your kids go to, your go-to bakery and more.
In 5 Boroughs
New York City small business owners who not only survived the first year of the pandemic but contributed in ways that had a meaningful impact on their communities and the economy.
Over 1000 Small Business Owners were nominated and 100 were chosen as Winners from all 5 Boroughs.
TYSB x NYC is a representation of the true diversity that makes NYC so great - with businesses in all boroughs and from all backgrounds.
1 Million In Prizes
In true New York style, the prizes for the Winning small business owners are BIG. Each of the winning small businesses received:
-A SLAP from Silver Lining
-$250 Ad Credit from Spotify Advertising
-$500 Gift Card from Broadway.com
-.nyc domain from GoDaddy
-Promo Video created by ReInvention TV
-Cash Prize from the Ticket Sales of the TYSB x NYC Concert Series & Special Art Commission
-Profile in an EMag and Billboard Campaign
+ More!
Small Business, Big Impact
TYSB x NYC is a love letter to New York City. It is an ode to the people who put it all On The Line to build the communities that make NYC so special. It is an acknowledgement of how hard it is to be a small business owner in NYC at any time - but especially during the pandemic.
This first phase of TYSB x NYC reminded us that the resilience, determination, heart, soul and savviness of NYC's Small Business Owners cannot be deterred and New York City will always be ok - thanks to each of them in all 5 Boroughs.
Celebrating SMBs Across The United States
TYSB x NYC is a love letter to New York City. It is an ode to the people who put it all On The Line to build the communities that make NYC so special. It is an acknowledgement of how hard it is to be a small business owner in NYC at any time - but especially during the pandemic.
This first phase of TYSB x NYC reminded us that the resilience, determination, heart, soul and savviness of NYC's Small Business Owners cannot be deterred and New York City will always be ok - thanks to each of them in all 5 Boroughs.
Campaign Highlights
As part of this campaign, we held 10 Concerts, put up billboards featuring the Small Business Owners in the 5 Boroughs, launched the First On The Line book, and more!
The New York City Small Business Owners were featured in billboards--one in each borough!
In partnership with ARKAI’s SupportNYC initiative, we launched a 10-parr concert series featuring local artists to raise awareness around the impact of COVID on both small businesses and the entertainment industry.
A Book titled On The Line featured the stories of NYC Small Business Owners and what they have put "on the line" for their business. What will YOU put on the line to support small business?
Spotify Advertising Thanks Small Businesses
“You’re truly an inspiration and I’m grateful every day that the core of my job is to connect with SMBs like you and help you find ways to grow your business. There are very few more rewarding professions out there—except, perhaps, running an SMB. From all of us at Spotify: thank you for everything you do!”
Rochelle Sanchirico, Global Director of Scaled Marketing and SMB Marketing at Spotify
Spotify Advertising is committed to helping you reach your business goals. Learn how to create audio and video ads and reach millions, in just a few steps!
TYSB x NYC In The News
